文章中文名称：基于景观社会理论的浙江乡村振兴研究——以富阳“网红村”建设为例 *

文章英文名称：Rural Revitalization Research in Zhejiang Province Based on Society of the Spectacle Theory: A Comparative Study on Three Internet-famous Villages

作者信息

孙文秀  中国电建集团华东勘测设计研究院有限公司规划师 

武前波  浙江工业大学小城镇城市化协同创新中心副教授

陈前虎  浙江工业大学小城镇城市化协同创新中心主任，建筑工程学院执行院长、教授

王  波  杭州市规划局富阳分局局长，杭州之江国家旅游度假区管委会副主任

摘要  移动媒体新时代的开启，促使因视觉影像冲击而备受关注的“网红村”在作为生活消费场所的同时，也成为视觉或精神消费的对象。立足“景观社会”理论视角，本研究选取浙江富阳三个典型的“网红村”，从景观面貌营造、空间环境塑造以及单体建筑设计三个方面对比分析其视觉景观构建的特征。三个“网红村”中，相较以形态审美主义为特征的文村和以功能实用主义为特征的望仙村，兼顾审美与功能的东梓关村不仅展现出适应新经济消费需求的特征，同时也更符合乡村全面振兴的核心要义。

关键词 景观社会，日常生活审美化，乡村振兴，网红村

Abstract In the new era of mobile media, "internet-famous village", famous for its visual image, not only becomes a place for living consumption, but also becomes an object of visual or spiritual consumption. Based on society of the spectacle theory, three typical "internet-famous villages" in Fuyang District, Zhejiang Province are selected as study cases: Wen Village, Dongziguan Village, and Wangxian Village. This study analyzes the landscape constructions characteristics from three aspects: landscape construction, space environment building and single building design. Compared with Wen Village characterized by morphological aestheticism and Wangxian Village characterized by functional pragmatism, Dongziguan Village, which is both aesthetic and functional, shows the characteristics of adapting to the consumption demand of the new economy and conforms to the core of the overall revitalization of the countryside.

Keywords society of the spectacle, the aestheticization of everyday life, rural revitalization, internet-famous villages