文章中文名称：基于意象理论的藏族传统村落美丽乡村建设研究-以青海省海东市塔加乡牙什扎村为例
文章英文名称：A Study on the Construction of Beautiful Villages in Tibetan Traditional Villages Based on City Image Theory: A Case Study of Yashizha Village in Tajia County, Haidong City, Qinghai Province
作者中文名：马青 王瑛博 宋岩
作者英文名：MA Qing;WANG Yingbo;SONG Yan

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中文摘要
我国美丽乡村建设存在过度保护与现实生活脱节、过度规划丧失原有风貌精髓，以及追求形式忽视内容等诸多问题。本文以藏族传统村落-牙什扎村为例，意在以城市意象理论为依托，分析如何通过意象元素为人们构建一个较为准确的村落意象。同时也为后面传统村落的建设规划提出相应的策略，使不断变化的传统村落既能满足居民日益增长的物质与文化需求，又能充分保留传统村落意象中的精髓，从而实现村庄美化、文化传承、社会进步多重目标。
英文摘要
There are various problems in the construction of beautiful villages in China, such as the divorce between overprotection and modern life, loss of the original style owing to excessive planning, and the neglect of contents in the pursuit of forms. This paper takes the Tibetan traditional village - Yashizha village - as an example, and tries to analyze how to construct a more accurate village image through the imagery elements based on the city image theory. Meanwhile it puts forward corresponding strategies for the subsequent construction of the traditional villages, so that the changing traditional villages can not only meet the growing material and cultural needs of residents, but also retain the essence of traditional village images to achieve multiple goals of village landscaping, cultural inheritance and social progress.

中文关键词：城市意象理论，传统村落，美丽乡村，保护与发展
英文关键词：city image theory, traditional villages, beautiful villages, protection and
Development
作者单位：沈阳建筑大学建筑与规划学院